How Blog Tours can be Your Secret Weapon as an Indie Author

Jack Janson and The Storm Caller book cover 3D

I am Andrew Marsh, and have self-published my novel Jack Janson and the Storm Caller with the help of Indie Authors World. As an indie author, I do the marketing and selling and I would like to share the secret weapon that has helped me out, a blog tour. I have just finished a blog tour and have received amazing reviews from the bloggers.

Here’s a quick explanation if you don’t know what a blog tour is, bear with me: An organiser arranges for bloggers to review your book and write a review about them on their blog. In my case, over 14 days, I had 14 different reviews of my book.

After seeing Heather Fitt @LifeBookish mentioned several times on social media where other people were looking for blog tours, I decided to contact her.

After a quick call, I agreed to have Heather arrange my blog tour. She found suitable bloggers and created social media banners for me to promote the blog tour.

Each morning, I would wake up to a new blog post. It can be quite nerve-wracking, yet exciting at the same time to see what a complete stranger thinks of my book. I re-shared the review on my blog, LinkedIn page, and Twitter to keep the exposure and interest up.

I noticed an increase in traffic to my LinkedIn Page which has led to an increase in connections and helped me build my audience. Some of the bloggers have also put their reviews on Amazon.com which has increased my overall ratings and comments

As indie authors, we have to be wise about how we spend our time and money. I can safely say that a blog tour has been worthwhile and consider the investment of £150 to be money well spent. I strongly recommend it to any indie author. This is why I am sharing this and now you know how blog tours can be your secret weapon too.

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